Intorrent’s Double Threat: How the Cloud Lowers Costs and Increases Sales
Optimizing Communications with Intorrent Supercell
The benefits of the Cloud don’t stop with the numbers on the invoice. Sure, the savings are great, as you’ll read below. But within the functionality and feature set of Intorrent Supercell lies the potential for something even more transformative—the ability to improve your sales force, close more deals and increase profits. For Instant Cash Advance, a 50-branch-strong operation in Michigan, Intorrent did just that, sharpening its sales focus and providing more insight into quality assurance.
About Instant Cash Advance
Instant Cash Advance was founded by Steve Leach to combat the high costs of NSF fees. Serving Michigan for over 10 years, Instant Cash Advance has grown to 50 locations throughout the state. In 15 minutes, customers can secure quick, easy and confidential advances up to $600.
Identifying the Problem
Growing a business is typically a cause for celebration. But as Instant Cash Advance added locations and expanded operations, its business phone solution made less and less sense. Each branch location paid for its own individual system setup. Each worked with its own available technology. And each had issues staying in contact with the other offices. As Steve Leach noted that his communications became more burdensome with each expansion, he realized that a more economical and practical solution was required.
The Flexibility of the Cloud
Intorrent expounded on the features that would make the most business sense for Instant Cash Advance. Connectedness was important, so dialing branch offices by extension was an early highlight. Intorrent’s Cloud solution, Intorrent Supercell, was soon suggested because of the light user and phone requirements of each office. Intorrent Supercell would allow Instant Cash Advance to operate effectively from only the online server space it would need. And by pricing the solution by phone, it soon became apparent how much the business would save; savings that grew exponentially as each location was totaled. “With Intorrent, I reduced my monthly phone expenditure by 25%, and with the real-time record feature, we’re able to dramatically improve our telephone closing percentages and performance leading to more profits,” said Leach.
Call Recording, Closing and Quality Assurance
Like most small businesses that place a premium on sales and customer service, the ability to monitor calls is a huge benefit to sales training and agent evaluation. Intorrent’s monitoring and call recording features allow Leach to provide comprehensive feedback to agents; how to address unique sales objections, how to improve the over-the-phone service, and how to evaluate the performance of each agent. By at once streamlining and expanding the process, Instant Cash Advance’s closing percentages grew significantly.
On a related note, Intorrent won the business of Shoppers’ View as an Instant Cash Advance reference. The company, specializing in mystery shopper phone calls that evaluate the performance of customer service agents, uses the easy-to-access recorded calls to complete its evaluations. Read more about the service at www.shoppersview.com.